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''The Clean Tech Revolution: The Next Big Growth and Investment Opportunity'' is a 2007 book by Ron Pernick and Clint Wilder, who say that commercializing clean technologies is a profitable enterprise that is moving steadily into mainstream business. As the world economy faces challenges from energy price spikes, resource shortages, global environmental problems, and security threats, clean technologies are seen to be the next engine of economic growth. Pernick and Wilder highlight eight major clean technology sectors: solar power, wind power, biofuels, green buildings, personal transportation, the smart grid, mobile applications, and water filtration.〔Anderson, Leonard (August 5, 2007). (For investors, a heads-up on clean tech ) ''The Boston Globe''. Retrieved 15 December 2010.〕 Six major forces, which they call the six C’s, are pushing clean technology into the mainstream: costs, capital, competition, China, consumers, and climate.〔 Very large corporations such as GE, Toyota and Sharp, and investment firms such as Goldman Sachs are making multi-billion dollar investments in clean technology.〔 The book has been reviewed in ''USA Today'', ''Business Week'', ''Energy Priorities'', ''Sustainability Investment News'' and several other magazines, and has been translated into seven languages.〔(Clint Wilder ) ''Huffington Post''.〕 ==Themes== Pernick and Wilder explain that, in the 1970s, clean technology was considered “alternative,” the province of back-to-the-land lifestyle advocates, altruistic environmentalists, and lab scientists on research grants. Such technology was in an early stage of development, was too expensive, it did not have widespread political support, and very few large, established companies were embracing the sector. Even at the start of the 21st century, the term ''clean tech'' was not yet in the financial or business community’s vocabulary. But now, throughout much of the world, in trends large and small, there is "the beginning of a revolution that is changing the places where we live and work, the products we manufacture and purchase, and the development plans of cities, regional governments, and nations around the globe." Pernick and Wilder define "clean tech" as "any product, service, or process that delivers value using limited or zero non-renewable resources and/or creates significantly less waste than conventional offerings."〔〔 They highlight eight major clean technology sectors: solar power, wind power, biofuels, green buildings, personal transportation, the smart grid, mobile applications (such as portable fuel cells), and water filtration.〔 The authors explain how investors, entrepreneurs, and individuals can profit from technological innovation in these areas. Pernick and Wilder identify some specific clean technologies, companies, and regions that are leading the way. The authors present a list of drivers for clean tech: "high energy prices, depleted natural resources, volatile sources of foreign oil, record deficits, and unprecedented environmental and security challenges".〔 The central message, which is repeated in almost every chapter, is that a clean tech revolution with benefit humanity worldwide, and will require significant collaboration between the public and private sectors. Pernick and Wilder present examples which show that the "clean tech revolution" is already under way. Very large corporations such as GE, Toyota and Sharp, and investment firms such as Goldman Sachs are making multi-billion dollar investments in clean technology.〔 Emerging clean tech cities are seen to include Copenhagen, where wind power generates 20 percent of Denmark's electricity, and Chicago, a leader in "green" buildings saving energy, heating and cooling costs.〔 Statistics from the U.S. and from abroad, especially from China, India, Brazil, and Europe are presented.〔 The authors' say that nuclear power and clean coal are not clean technologies. Apart from the risks associated with nuclear power, "multibillion-dollar nuclear plants are simply not cost-effective when compared with other energy sources." The authors also believe that ''clean coal'' is an oxymoron for a myriad of reasons, including the sheer number of coal mine-related deaths and the fact that coal-fired plants, even some cleaner ones, are major contributors to serious illnesses such as asthma, heart disease, and mercury poisoning. Pernick and Wilder do not recommend specific stocks or securities. They prefer to lay out a blueprint of opportunities, technologies, companies, and trends that may build successful businesses and strengthen economies.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「The Clean Tech Revolution」の詳細全文を読む スポンサード リンク
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